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Florida Homes Mag Blog

Posts Tagged ‘Florida Real Estate’

Jobs outlook brightens as confidence begins to rally

Wednesday, January 11th, 2012

WASHINGTON – Jan. 11, 2012 – After nearly three years of unemployment, David Mote will be back at work next week, overseeing construction of a medical school building in Dothan, Ala.
Mote, whose $2,000 weekly salary was cut to $360 in unemployment benefits before he lost even that 10 months ago, can again contemplate going out for dinner and taking in a weekend football game. “It feels great,” says Mote, 52. “I’ve got a job. I got my (health) insurance back.”

His employer, Batson-Cook of Atlanta, called Mote back to work amid a surge in health care and apartment construction as young adults who had doubled up with relatives find jobs and move into their own homes.

After losing 2.2 million jobs in the economic downturn, the construction industry is projected to add 113,000 this year, more than doubling last year’s pace and placing it among the fastest-growing sectors, according to a 2012 job market forecast by Moody’s Analytics. Even a moderate rejuvenation of the troubled sector – thanks largely to a multifamily building boom – helps the economy because of its ripple effects across industries such as furniture, steel and concrete.

The job outlook has brightened the past two months as higher consumer spending, improved business confidence and a stock market rally have somewhat eased concerns about further shocks from Europe’s financial turmoil.

Economists recently surveyed by the Associated Press expect employers to add 2.1 million jobs in 2012, an average of 175,000 a month. That would top the monthly pace of 136,000 last year and 78,000 in 2010, though still fall short of the 250,000 to 300,000 needed to cut unemployment quickly.

The USA has recovered just 2.6 million of the 8.8 million jobs lost in the recession.

“It’s not going to be a breakout year,” says Mark Zandi, chief economist of Moody’s Analytics. Moody’s projects job gains of about 130,000 a month – about 1.6 million for the year – in line with 2011.

Moody’s also predicts:

Three categories – professional and business services, education and health care, and leisure and hospitality – will lead job gains, collectively producing more than 1 million. The booming energy sector will also continue to hire.

Sun Belt states hammered by the recession – Florida, Arizona, Georgia and Nevada – will rebound some as an easing of the foreclosure crisis lets homeowners move more easily. All four are projected to be among the 10 fastest-growing job markets.

Rust Belt manufacturing bastions such as Illinois, Ohio and Indiana will generate jobs more slowly as the European financial crisis hampers exports.

Driving the improvement in overall job growth is a pickup in hiring and confidence among small businesses as banks modestly ease credit standards. Small firms, particularly start-ups, typically account for two-thirds of the new jobs created in a recovery. Also, productivity gains that have allowed companies to do more with fewer workers are slowing, government reports show.

“Small businesses are being more aggressive” than large ones, says consultant Harry Griendling of DoubleStar.

A wild card: The retirement of Baby Boomers could help trim the jobless rate even without blockbuster job growth, says Dean Maki, chief U.S. economist for Barclays Capital.

The optimism is heavily tinged by caution. Many experts expect payroll growth to slow the first half of the year amid an expected drop in exports and a pullback in consumer spending. With real income growth running at a tepid 1 percent annual rate, Americans had to dip into savings to fuel their holiday buying binge – a trend that many analysts say can’t be sustained.

And many businesses are hesitant to ramp up hiring significantly amid lingering concerns about Europe’s debt crisis and a presidential election year that will leave battles over taxes and regulation unresolved.

A survey of 18,000 employers released last month by staffing giant Manpower underscores both buoyancy and prudence. Employers’ hiring outlook for the first quarter was at its highest since 2008. At the same time, the level of employers unsure of their hiring plans was the most since 2005.

Big companies cautious

Many large companies, in turn, are holding off on permanent hiring and relying heavily on contractors and temporary workers to complete projects, says Janette Marx, senior vice president of staffing company Adecco. The good news: That’s fattening payrolls for third-party providers, such as engineering and accounting firms.

While big corporations are hiring cautiously, they’re sitting on record cash reserves and driving job growth more than consumers, who make up 70 percent of the economy but remain burdened by debt. Companies, for instance, are boosting travel budgets and shifting their computer software systems to remote, cloud-based networks.

The expenditures are forcing professional and business services to beef up staffing. Cleveland-based accounting firm Cohen & Co. is enlarging its 250-employee staff by about 10 percent this year as highly profitable corporations seek to reduce taxes, weigh mergers and navigate increasingly complex banking rules stemming from financial reform, says CEO Randall Myeroff.

Engineering firm Black & Veatch, of Kansas City, with about 6,000 U.S. employees, plans to add several hundred this year as utilities retrofit power plants to meet stricter pollution limits and smartphone carriers expand networks, says CEO Len Rodman. Yet that’s far less than the 1,000 U.S. employees the firm added last year. Rodman worries that electricity providers could rein in spending if the European crisis hurts their customers’ exports. “We have taken a conservative approach,” he says.

Health care providers are scrambling to meet the needs of an aging population. Philadelphia-based Genesis HealthCare, whose 40,000 employees provide rehab services in nursing homes in the Eastern U.S., is expanding to Arizona, New Mexico and Oklahoma, hiring 10,000 workers. “The Baby Boomers are getting older,” says Vice President Mike Guglielmo.

Hotels, meanwhile, are looking for bellhops, front desk clerks and maids as companies replenish travel budgets slashed in the recession and tourism picks up moderately. That’s a boon for Texas, where a population boom and business growth feed off each other. Joseph DePalma, president of DePalma Hotel, says occupancy at his eight franchise hotels in Texas has risen to about 65 percent from 55 percent the past year. “Companies are back to traveling again,” he says. DePalma plans to increase his Texas staff of 1,200 by more than 100 this year.

Texas is again projected to top the nation in total job gains, with more than 200,000.

Meanwhile, North Dakota, home to one of the nation’s biggest untapped oil reserves, is expected to lead in the pace of job growth, at 2.8 percent. Continental Resources is adding 50 to 75 workers to its existing base of about 160 in the Bakken oil field as it drills about 240 new wells, says Chief Financial Officer John Hart. Much of the activity has been fueled by benchmark crude oil prices that have hovered around $100 a barrel. “I have a better return that enables me to take a risk,” Hart says.

The frenzy has turned North Dakota, with a population of 684,000, into a job hunter’s magnet that added 17,000 workers last year, a 4.5 percent gain. Continental’s recent advertisement for a computer specialist drew 518 applicants from as far away as South Africa.

Uneven job growth

Not every sector is expected to grow robustly. Retailers likely will pull back hiring as consumer spending moderates, according to the Moody’s study. State and local governments will continue to shed jobs amid budget constraints, though likely at a slower pace than last year. And factory payrolls could flatten or even contract slightly amid a slowdown in exports.

Some manufacturers plan to add workers because they can’t wring more output from existing ones. Paulson Manufacturing in Temecula, Calif., laid off more than half its 220 employees in the recession, though revenue fell just 25 percent. The company, which makes face shields for industrial and public safety use, installed automated technology to boost efficiency and got more out of each worker, helping it increase profits, says CEO Roy Paulson.

But with sales expected to rise about 15 percent this year, Paulson plans to hire 12 to 15 employees.

“We might have worn out some of these people a little bit,” he says. If he forced his workers to shoulder a still bigger burden, “Worker compensation costs go up and your sick rate goes up.”

Even more encouraging: Small businesses – which create an outsize share of jobs – appear to be launching and expanding again. The number of establishments opening hit a record low of 1.1 million in 2011’s first quarter, the most recent data available, according to the Labor Department. But anecdotal evidence suggests the pace of business start-ups has increased lately, says Dane Stangler, research director for the Kauffman Foundation, which studies entrepreneurship. The International Franchise Association expects the number of U.S. franchise locations to rise 2 percent this year after dipping three years in a row.

Franchise company Driven Brands, which owns Meineke and Maaco, sold more franchise licenses in November than in the past five years combined, says CEO Ken Walker. “We are beginning to get businesses financed,” he says.

Franchisee Stephen Keel, who owns a Maaco auto body outlet in Catonsville, Md., sought for a year to move it to nearby Randallstown and add a Meineke auto repair shop at the new site. But he couldn’t get a $1.7 million loan from seven banks despite a $2.2 million appraisal of his planned new land and building.

Recently, he snared a loan from Susquehanna Bank and plans to add four to seven workers to his 12-employee staff after he opens the new location in April.

“I was tickled to death,” Keel says. “It was a very long, dreadful, painful process.”

SOURCE:  USA TODAY

Existing Home & Condo Sales UP in Florida

Wednesday, January 11th, 2012

ORLANDO, Fla. – Dec. 21, 2011 – Florida’s existing home and existing condo sales continued its positive upswing in November, according to the latest housing data released by Florida Realtors®. Existing home sales increased 11 percent last month with a total of 12,993 homes sold statewide compared to 11,664 homes sold in November 2010, according to Florida Realtors.
“It’s really clear that two things are happening in Florida real estate,” said Florida Realtors Chief Economist Dr. John Tuccillo. “No. 1, sales are moving upward – not by a large increase, but definitely, positively on an upward trend. Second, prices are stabilizing. Now, it doesn’t mean that prices have turned around but they are stabilizing, and that’s vital for the market to gain equilibrium.

“The more important factor is that sales are increasing and in large part, that’s due to lenders becoming more educated on how to deal with distressed properties more effectively and in a more timely manner – and that’s helping the Florida real estate markets recover.”

Seventeen of Florida’s metropolitan statistical areas (MSAs) reported higher existing home sales in November; 10 MSAs had higher existing condo sales.

The statewide median sales price for existing homes remained relatively flat last month at $130,100; a year ago, it was $130,600. According to analysts with the National Association of Realtors® (NAR), sales of foreclosures and other distressed properties continue to downwardly distort the median price because they generally sell at a discount relative to traditional homes. The median is the midpoint; half the homes sold for more, half for less.

The national median sales price for existing single-family homes in October 2011 was $161,600, down 5.8 percent from the previous year, according to NAR. In California, the October statewide median resales price was $278,060; in Massachusetts, it was $275,000; in Maryland, it was $221,765; and in New York, it was $215,900.

In Florida’s year-to-year comparison for condos, 5,590 units sold statewide in November, a 2 percent gain over the 5,464 units sold in November 2010. The statewide existing condo median sales price last month was $86,700; a year earlier, it was $83,000 for a 4 percent increase. The national median existing condo sales price in October was $160,300, according to NAR.

“In recent weeks, we’ve seen encouraging reports of jobs growth and improvements in Florida’s economy,” said 2011 Florida Realtors President Patricia Fitzgerald, manager/broker-associate with Illustrated Properties in Hobe Sound and Mariner Sands Country Club in Stuart. “Mortgage rates have remained at record lows and home prices appear to be stabilizing in many local markets across the state – all positive signs for the housing recovery.”

According to Freddie Mac, the interest rate for a 30-year fixed-rate mortgage averaged 3.99 percent in November, down from the 4.30 percent average during the same month a year earlier. Florida Realtors’ sales figures reflect closings, which typically occur 30 to 90 days after sales contracts are written.

Source: 2011 Florida Realtors®

Mortgage Delinquencies Predicted to Drop Sharply in 2012

Friday, December 9th, 2011

According to credit reporting agency TransUnion, if the U.S. economy does not suffer more setbacks, the rate of mortgage holders behind on their payments should decline significantly by the end of next year. Mortgage delinquency rates – the ratio of borrowers 60 or more days behind on their payments – will likely tick up to about 6 percent through the first three months of 2012, TransUnion said in its annual delinquency forecast issued Wednesday.But by the end of next year, it could drop to 5 percent, TransUnion said. That’s well off the peak of 6.89 percent seen in the fourth quarter of 2009.

Chicago-based TransUnion’s forecast takes into consideration several factors, including expectations that consumer confidence and the economy will improve next year. Also, banks are expected to get a good portion of pending foreclosures off their books next year, said Charlie Wise, TransUnion director of research and consulting. Banks are still working through a backlog of foreclosures created by issues including the robo-signing scandal, in which bank officials signed mortgage documents without verifying the information they contained. The issue surfaced last year in areas with large numbers of foreclosures, and banks had to backtrack and review foreclosures across the country to make sure their paperwork was in order. That slowed down the process, Wise said, and left mortgages listed as delinquent for longer than they otherwise might have been, temporarily boosting delinquency rates.

Economic uncertainty has also contributed. In the third quarter of 2011, mortgage delinquencies saw their first uptick in six quarters, largely fueled by concerns over the economy as lawmakers were debating the U.S. debt ceiling and Europe’s debt crisis was unfolding. Helping to cut the mortgage delinquency rate are a slowly improving job market and a stabilizing housing market. While the drop will be significant, the rate will remain well above the pre-recession average of 1.5 to 2 percent. “We have a long way to go to get back,” said Steven Chaouki, a TransUnion vice president.

The situation with credit cards is much stronger. Card delinquencies – payments late by 90 days or more – dropped to their lowest levels in 17 years during the spring, then saw a slight increase in the third quarter, but still remained near historic lows. TransUnion expects further edging up in the current quarter and the first three months of 2012, but then late payments on bank-issued cards should fall again. One reason card delinquencies are expected to remain so low is that credit is much tighter than it was before the recession. TransUnion data showed that nearly a quarter million new card accounts were opened by people with less-than-stellar credit scores during the third quarter, which contributed to the slight increase in late payments during the summer months. But banks are mainly still going after consumers with top-tier credit histories. “Lenders are willing to lend, but are still pursuing the best customers,” said Chaouki.

TransUnion predicts by the end of 2012, just 0.69 percent of cards will be considered delinquent, down from a predicted 0.74 percent in the current quarter. The rate has wobbled in the last few years, peaking at 1.36 percent in the fourth quarter of 2007, then dropping and bouncing back up to 1.32 percent in the first quarter of 2009. The figures reflect a shift in which debt payments consumers consider most important, largely because home prices fell so far. Chaouki said the conventional wisdom before the Great Recession was that homeowners would put their mortgages first because of concern about their reputation and the emotional attachment involved in owning a home. But what has become clear as housing prices have continued to fall, he said, is that bill payment is far more practical. “People were protecting their home equity,” he said. Credit cards were relatively easy to come by in years past, he said, so when money got tight, it was an easy decision to default on cards and maintain house payments. Now it’s common to owe more on a mortgage than a house is actually worth, but credit cards are harder to get. So consumers are being practical and protecting what is more valuable to them. He said he expects the equation will shift again if housing prices rebound and people go back to building home equity.

Linda Moore of Keller Williams Realty Sells $1.825 Million Holmes Beach House

Tuesday, September 20th, 2011
Linda Moore Keller Williams Realty

Linda Moore, Realtor

HOLMES BEACH, FLORIDA – Realtor Linda Moore of Keller Williams Realty can sell beachfront property on an island during a hurricane. While Hurricane Irene was pounding the East Coast, Moore sold a $1.825 million beachfront home at 4300 2nd Avenue in Holmes Beach, Florida.

Moore represented the buyers, a couple from Washington, D.C. The single-family three-bedroom, two-bath home offers an expansive view of the Gulf and beach.

“Anna Maria Island is very hot right now,” said Moore, who focuses on Anna Maria properties and whose family has lived on the Island since the 1960s. “Almost $10 million in Anna Maria properties have sold in the past several months. Inventory for waterfront property has decreased and prices are about as low as they’re going to get. Buyers who have been waiting for the right time are coming out of the woodwork.”

Moore holds the Transnational Referral Certification (TRC) and is completing requirements for the Certified Luxury Home Marketing Specialist (CLHMS) designation.

Keller Williams Realty Sarasota-Lakewood Ranch is the largest single real estate office in Sarasota, with more than 190 agents. Address: 6710 Professional Parkway West, Suite 301, Sarasota, Florida 34240. Moore can be reached at (941) 737-3581.or lindamoore718@yahoo.com. Website: LindaMooreRealtor.com

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For more information about Keller Williams Realty, please contact Sheila Brannan Longo of Thomas & Brannan Communications at (941) 355-3006 or Sheila@thomasbrannan.com

Larry and Jill Johns Join RE/MAX Alliance Group

Friday, July 8th, 2011

Larry and Jill Johns

Experienced Realtors Join the RE/MAX Siesta Key Office

SARASOTA, FL, June 30, 2011 – Experienced Realtors Larry and Jill Johns have joined RE/MAX Alliance Group in the Siesta Key office. The Johns focus on residential properties and new home construction, specializing in single-family homes and condominiums in downtown Sarasota, Siesta Key, and gated and golf course communities.

“Joining RE/MAX Alliance Group gives us an opportunity to grow our business and take it to a higher level,” said Larry. “We are extremely impressed with the local management, professionalism and broker support available at RE/MAX Alliance Group,” added Jill.

Larry has 31 of real estate experience and is a Master Certified New Homes Sales Professional (MCSP), Quality Service Certified Real Estate Professional (QSC), and a lifetime member of the Million Dollar Sales Circle of the National Association of Home Builders. Prior to entering the real estate profession, Larry was a manager in the retail field. A native of Atlanta, Georgia, he holds a bachelor’s in Business Administration from Georgia State University.

Jill has 24 years of real estate experience. She is an Accredited Buyers Representative (ABR), Quality Service Certified Real Estate Professional (QSC), and Relocation Certified Agent. She has won numerous awards, including Million-Dollar awards in new homes sales and the Outstanding Customer Service Award. Prior to entering the real estate profession, she was the owner and designer of an interior design firm. A native of Trenton, New Jersey, she holds a bachelor’s degree from Monmouth University in West Long Branch, New Jersey.

“Larry and Jill’s in-depth market knowledge and concierge-level service are invaluable assets for their clients, our industry and the RE/MAX team,” said Peter Crowley, President of RE/MAX Alliance Group. “We are proud to welcome them to RE/MAX Alliance Group.”

RE/MAX Alliance Group is a full-service real estate company that has been serving the residential and commercial real estate needs of southwest Florida for more than 15 years. With more than 300 agents and employees in 10 offices, RE/MAX Alliance Group is the Number One RE/MAX in Florida based on transactions and volume, and the Number 10 RE/MAX in the nation based on transactions. Telephone: (941) 954-5454. Website: www.AllianceGroupFL.com.

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For more information about RE/MAX Alliance Group, or to schedule an interview, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbrannan.com

Cornerstone Title presents Hot Properties Debut Event

Wednesday, May 11th, 2011

Hot Properties Event Debuts May 16 – 50 Realtors, 50 Properties, 50 Minutes

LAKEWOOD RANCH, FLORIDA – Hot Properties, a one-of-a-kind Realtor event that has been gaining popularity across the country, is now coming to the Sarasota-Bradenton area. Brought here by CornerStone Title, the monthly event brings up to 50 Realtors together to show 50 properties in 50 minutes.

The first local event will be held 9-11 a.m., Monday, May 16, at the Polo Grill, 10670 Boardwalk Loop in Lakewood Ranch. The Master of Ceremonies for the first event will be Gail Shane of the Gail Shane & Friends Community and Real Estate Talk Show on Radio WTMY 1280 AM and a Realtor liaison for Neal Communities.

In this high-tech era, Hot Properties brings back the benefits of meeting, sharing ideas and conducting business face-to-face. Realtors market, mingle and motivate each other to help sell their listings. Each featured listing will be projected onto a big screen and that will be the agent’s cue to “pitch” the property.

“These gatherings are very high energy, similar to speed networking, but for the real estate industry,” said Tom Howard, President of CornerStone Title. “In addition to helping Realtors market their properties, the event gives them an opportunity to mingle with industry movers and shakers.” 

There is no charge to attend the event. While the event is limited to 50 listing agents, all buyer agents are invited to attend and gain inside knowledge of featured properties. Listing agents will be accepted on a first-come, first-served basis, therefore early registration is recommended. All participants should RSVP by emailing info@cornerstonetitle.biz. Listing agents should include their contact information, photo and a link to the MLS listing they wish to feature.

This event is “all business” and there will be no marketing or speeches by the sponsors.

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CornerStone Title is located at 11061 Gatewood Drive, Suite 101, Bradenton, Florida 34211. Telephone: (941) 708-0300. Website: www.CornerStoneTitle.biz. To schedule an interview, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbrannan.com.

Barbara Mei Donates 10 Percent to American Cancer Society’s R.O.C.K. Program

Wednesday, April 20th, 2011

SARASOTA, FLORIDA — Barbara Mei, Broker-Associate with Signature Sotheby’s International Realty, has pledged 10 percent of her commissions to the American Cancer Society’s Reaching Out to Cancer Kids (R.O.C.K.) program.

The R.O.C.K. program helps children with cancer and their families through scholarships, summer camps and other programs. The American Cancer Society is nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy and service. 

Mei specializes in luxury Sarasota condominiums, including Beau Ciel, a Sarasota bayfront luxury tower which offers hotel services through an arrangement with the adjacent Hyatt Regency Sarasota.

Mei can be reached at (941) 893-7417 or barbara@mybeauciel.com.

Barbara Mei

 

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For information about Barbara Mei, or to schedule an interview, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbrannan.com.

Paradise Homes Names Jayne Parrish VP of Sales & Marketing

Wednesday, April 20th, 2011

LAKEWOOD RANCH, FLORIDA – Jayne Parrish recently joined Paradise Homes of Sarasota as Vice President of Sales and Marketing. She has more than 25 years of experience in the Florida real estate industry, including construction, development, sales, marketing and leasing.

For more than 20 years, Parrish was Vice President and Broker for Waterford Companies, a real estate developer and builder in Venice, Florida.

Parrish holds a Florida Real Estate Broker’s license and Florida Community Association Management license. She was a member of the Venice Area Board of Realtors and the Home Builders Association Manatee-Sarasota (HBA). Over the years, she has won numerous sales awards from the HBA Sales & Marketing Council.

“I personally worked with Jayne for more than 10 years and saw firsthand the level of professionalism, work ethic and success she brought to her previous employer,” said President and CEO Jim Butler. “Jayne will be a huge asset to our team and I feel very honored to bring her on board.” 

Paradise Homes is the Number 1 builder on Schroeder-Manatee Ranch (SMR) developed properties in Lakewood Ranch. The company is now building in the Country Club, Country Club East and Lake Club at Lakewood Ranch, as well as Casey Key, Siesta Key, Longboat Key and downtown Sarasota. Paradise Homes can be reached at 3750 South Osprey Avenue, Sarasota, Florida 34239. Telephone: (941) 388-8144. Website: www.paradisesarasota.com.

Jane Parrish

 

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For more information about Paradise Homes, or to schedule an interview with Jayne Parrish, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbsrannan.com

Barbara Burke Updates Professionals on Distressed Property Transactions

Thursday, April 7th, 2011

Real estate expert Barbara Burke reviewed the latest information on distressed property transactions at a seminar held recently at the Polo Grill in Lakewood Ranch. More than 90 real estate professionals learned what a lender considers when deciding to proceed with a foreclosure, refinance, deed in lieu or short sale, as well as the latest regulations, trends and opinions. They were also briefed on how to identify the latest real estate scams and shady practices.

Burke has a bachelor’s degree in psychology from Vanderbilt University, master’s and doctorate degrees in communications from Florida State University, and a law degree from Florida State University. No longer practicing law, she creates online seminars for her Real Estate Law Series® Online University and writes Real Estate Law Series® books on a wide range of real estate law topics.

Sponsored by CornerStone Title, the seminar was the second in the 2011 CornerStones of Success educational series for real estate professionals, and was approved for three hours of Continuing Education Credit.

Tom Howard, Barbara Burke & Mary Howard

Photo by Linda Thomas

Cliff Kaplan Joins The Soda Group – Keller Williams

Thursday, March 3rd, 2011

Cliff Kaplan Joins The Soda Group

LAKEWOOD RANCH, FLORIDA – Keller Williams Realty has announced that Realtor Cliff Kaplan has joined The Soda Group at Keller Williams Realty, joining team members Jim and Donna Soda and Ian and Julie Cutmore. He will focus on real estate rentals.

“The team’s sincerity, dedication and commitment to the real estate business are unequaled in this industry,” said Kaplan. “I am thrilled to join them and to become a member of the exciting and ever-growing Keller Williams Realty family.”

Originally from Long Island, New York, Kaplan lived most of his adult life on the east end of Long Island in the small town of West Islip. He got his first taste of real estate when his parents bought a Levitt home in the original Levittown. Cliff remembers as a young child being introduced to, and shaking hands with, Arthur Levitt of the Paramount Realty office, the real estate company marketing Levittown at the time. 

In many ways, Kaplan reflects, what is happening now in Lakewood Ranch also happened in the developmental days of Levittown, commenting, “How many people can say they have witnessed two separate towns being created from dirt to mature communities?”

Kaplan was a teacher in the Bethpage School District for 37 years, earning his master’s degree and additional graduate credits during his teaching career. After retiring from education, he went back to school to earn an additional college degree in computer graphic art. 

He entered the real estate field after he moved to Lakewood Ranch, Florida, eventually working for the Realtor that sold him his home. He quickly learned the business and “fell in love with the prospect of helping people find new homes.”  He equates being a Realtor with teaching since “both rely strongly on an ability to relate to people and their specific needs and desires.” 

It wasn’t long before Cliff found his special niche in real estate rentals, although he still successfully sells homes. 

Cliff Kaplan - Soda Group - Keller Williams

Cliff Kaplan

The Soda Group can be reached at the Keller Williams Lakewood Ranch office, 6710 Professional Parkway West, Suite 301, Sarasota, Florida 34240. Website: www.JimSoda.com. Kaplan can be reached at cdkaplan@gmail.com or (941) 704-5371.

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For more information about The Soda Group, or to schedule an interview with the Cliff Kaplan, please contact Sheila Longo at (941) 355-3006 or Sheila@thomasbrannan.com

 
 


 

 

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