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Florida Homes Mag Blog

Posts Tagged ‘Real Estate News’

Jobs outlook brightens as confidence begins to rally

Wednesday, January 11th, 2012

WASHINGTON – Jan. 11, 2012 – After nearly three years of unemployment, David Mote will be back at work next week, overseeing construction of a medical school building in Dothan, Ala.
Mote, whose $2,000 weekly salary was cut to $360 in unemployment benefits before he lost even that 10 months ago, can again contemplate going out for dinner and taking in a weekend football game. “It feels great,” says Mote, 52. “I’ve got a job. I got my (health) insurance back.”

His employer, Batson-Cook of Atlanta, called Mote back to work amid a surge in health care and apartment construction as young adults who had doubled up with relatives find jobs and move into their own homes.

After losing 2.2 million jobs in the economic downturn, the construction industry is projected to add 113,000 this year, more than doubling last year’s pace and placing it among the fastest-growing sectors, according to a 2012 job market forecast by Moody’s Analytics. Even a moderate rejuvenation of the troubled sector – thanks largely to a multifamily building boom – helps the economy because of its ripple effects across industries such as furniture, steel and concrete.

The job outlook has brightened the past two months as higher consumer spending, improved business confidence and a stock market rally have somewhat eased concerns about further shocks from Europe’s financial turmoil.

Economists recently surveyed by the Associated Press expect employers to add 2.1 million jobs in 2012, an average of 175,000 a month. That would top the monthly pace of 136,000 last year and 78,000 in 2010, though still fall short of the 250,000 to 300,000 needed to cut unemployment quickly.

The USA has recovered just 2.6 million of the 8.8 million jobs lost in the recession.

“It’s not going to be a breakout year,” says Mark Zandi, chief economist of Moody’s Analytics. Moody’s projects job gains of about 130,000 a month – about 1.6 million for the year – in line with 2011.

Moody’s also predicts:

Three categories – professional and business services, education and health care, and leisure and hospitality – will lead job gains, collectively producing more than 1 million. The booming energy sector will also continue to hire.

Sun Belt states hammered by the recession – Florida, Arizona, Georgia and Nevada – will rebound some as an easing of the foreclosure crisis lets homeowners move more easily. All four are projected to be among the 10 fastest-growing job markets.

Rust Belt manufacturing bastions such as Illinois, Ohio and Indiana will generate jobs more slowly as the European financial crisis hampers exports.

Driving the improvement in overall job growth is a pickup in hiring and confidence among small businesses as banks modestly ease credit standards. Small firms, particularly start-ups, typically account for two-thirds of the new jobs created in a recovery. Also, productivity gains that have allowed companies to do more with fewer workers are slowing, government reports show.

“Small businesses are being more aggressive” than large ones, says consultant Harry Griendling of DoubleStar.

A wild card: The retirement of Baby Boomers could help trim the jobless rate even without blockbuster job growth, says Dean Maki, chief U.S. economist for Barclays Capital.

The optimism is heavily tinged by caution. Many experts expect payroll growth to slow the first half of the year amid an expected drop in exports and a pullback in consumer spending. With real income growth running at a tepid 1 percent annual rate, Americans had to dip into savings to fuel their holiday buying binge – a trend that many analysts say can’t be sustained.

And many businesses are hesitant to ramp up hiring significantly amid lingering concerns about Europe’s debt crisis and a presidential election year that will leave battles over taxes and regulation unresolved.

A survey of 18,000 employers released last month by staffing giant Manpower underscores both buoyancy and prudence. Employers’ hiring outlook for the first quarter was at its highest since 2008. At the same time, the level of employers unsure of their hiring plans was the most since 2005.

Big companies cautious

Many large companies, in turn, are holding off on permanent hiring and relying heavily on contractors and temporary workers to complete projects, says Janette Marx, senior vice president of staffing company Adecco. The good news: That’s fattening payrolls for third-party providers, such as engineering and accounting firms.

While big corporations are hiring cautiously, they’re sitting on record cash reserves and driving job growth more than consumers, who make up 70 percent of the economy but remain burdened by debt. Companies, for instance, are boosting travel budgets and shifting their computer software systems to remote, cloud-based networks.

The expenditures are forcing professional and business services to beef up staffing. Cleveland-based accounting firm Cohen & Co. is enlarging its 250-employee staff by about 10 percent this year as highly profitable corporations seek to reduce taxes, weigh mergers and navigate increasingly complex banking rules stemming from financial reform, says CEO Randall Myeroff.

Engineering firm Black & Veatch, of Kansas City, with about 6,000 U.S. employees, plans to add several hundred this year as utilities retrofit power plants to meet stricter pollution limits and smartphone carriers expand networks, says CEO Len Rodman. Yet that’s far less than the 1,000 U.S. employees the firm added last year. Rodman worries that electricity providers could rein in spending if the European crisis hurts their customers’ exports. “We have taken a conservative approach,” he says.

Health care providers are scrambling to meet the needs of an aging population. Philadelphia-based Genesis HealthCare, whose 40,000 employees provide rehab services in nursing homes in the Eastern U.S., is expanding to Arizona, New Mexico and Oklahoma, hiring 10,000 workers. “The Baby Boomers are getting older,” says Vice President Mike Guglielmo.

Hotels, meanwhile, are looking for bellhops, front desk clerks and maids as companies replenish travel budgets slashed in the recession and tourism picks up moderately. That’s a boon for Texas, where a population boom and business growth feed off each other. Joseph DePalma, president of DePalma Hotel, says occupancy at his eight franchise hotels in Texas has risen to about 65 percent from 55 percent the past year. “Companies are back to traveling again,” he says. DePalma plans to increase his Texas staff of 1,200 by more than 100 this year.

Texas is again projected to top the nation in total job gains, with more than 200,000.

Meanwhile, North Dakota, home to one of the nation’s biggest untapped oil reserves, is expected to lead in the pace of job growth, at 2.8 percent. Continental Resources is adding 50 to 75 workers to its existing base of about 160 in the Bakken oil field as it drills about 240 new wells, says Chief Financial Officer John Hart. Much of the activity has been fueled by benchmark crude oil prices that have hovered around $100 a barrel. “I have a better return that enables me to take a risk,” Hart says.

The frenzy has turned North Dakota, with a population of 684,000, into a job hunter’s magnet that added 17,000 workers last year, a 4.5 percent gain. Continental’s recent advertisement for a computer specialist drew 518 applicants from as far away as South Africa.

Uneven job growth

Not every sector is expected to grow robustly. Retailers likely will pull back hiring as consumer spending moderates, according to the Moody’s study. State and local governments will continue to shed jobs amid budget constraints, though likely at a slower pace than last year. And factory payrolls could flatten or even contract slightly amid a slowdown in exports.

Some manufacturers plan to add workers because they can’t wring more output from existing ones. Paulson Manufacturing in Temecula, Calif., laid off more than half its 220 employees in the recession, though revenue fell just 25 percent. The company, which makes face shields for industrial and public safety use, installed automated technology to boost efficiency and got more out of each worker, helping it increase profits, says CEO Roy Paulson.

But with sales expected to rise about 15 percent this year, Paulson plans to hire 12 to 15 employees.

“We might have worn out some of these people a little bit,” he says. If he forced his workers to shoulder a still bigger burden, “Worker compensation costs go up and your sick rate goes up.”

Even more encouraging: Small businesses – which create an outsize share of jobs – appear to be launching and expanding again. The number of establishments opening hit a record low of 1.1 million in 2011’s first quarter, the most recent data available, according to the Labor Department. But anecdotal evidence suggests the pace of business start-ups has increased lately, says Dane Stangler, research director for the Kauffman Foundation, which studies entrepreneurship. The International Franchise Association expects the number of U.S. franchise locations to rise 2 percent this year after dipping three years in a row.

Franchise company Driven Brands, which owns Meineke and Maaco, sold more franchise licenses in November than in the past five years combined, says CEO Ken Walker. “We are beginning to get businesses financed,” he says.

Franchisee Stephen Keel, who owns a Maaco auto body outlet in Catonsville, Md., sought for a year to move it to nearby Randallstown and add a Meineke auto repair shop at the new site. But he couldn’t get a $1.7 million loan from seven banks despite a $2.2 million appraisal of his planned new land and building.

Recently, he snared a loan from Susquehanna Bank and plans to add four to seven workers to his 12-employee staff after he opens the new location in April.

“I was tickled to death,” Keel says. “It was a very long, dreadful, painful process.”

SOURCE:  USA TODAY

Existing Home & Condo Sales UP in Florida

Wednesday, January 11th, 2012

ORLANDO, Fla. – Dec. 21, 2011 – Florida’s existing home and existing condo sales continued its positive upswing in November, according to the latest housing data released by Florida Realtors®. Existing home sales increased 11 percent last month with a total of 12,993 homes sold statewide compared to 11,664 homes sold in November 2010, according to Florida Realtors.
“It’s really clear that two things are happening in Florida real estate,” said Florida Realtors Chief Economist Dr. John Tuccillo. “No. 1, sales are moving upward – not by a large increase, but definitely, positively on an upward trend. Second, prices are stabilizing. Now, it doesn’t mean that prices have turned around but they are stabilizing, and that’s vital for the market to gain equilibrium.

“The more important factor is that sales are increasing and in large part, that’s due to lenders becoming more educated on how to deal with distressed properties more effectively and in a more timely manner – and that’s helping the Florida real estate markets recover.”

Seventeen of Florida’s metropolitan statistical areas (MSAs) reported higher existing home sales in November; 10 MSAs had higher existing condo sales.

The statewide median sales price for existing homes remained relatively flat last month at $130,100; a year ago, it was $130,600. According to analysts with the National Association of Realtors® (NAR), sales of foreclosures and other distressed properties continue to downwardly distort the median price because they generally sell at a discount relative to traditional homes. The median is the midpoint; half the homes sold for more, half for less.

The national median sales price for existing single-family homes in October 2011 was $161,600, down 5.8 percent from the previous year, according to NAR. In California, the October statewide median resales price was $278,060; in Massachusetts, it was $275,000; in Maryland, it was $221,765; and in New York, it was $215,900.

In Florida’s year-to-year comparison for condos, 5,590 units sold statewide in November, a 2 percent gain over the 5,464 units sold in November 2010. The statewide existing condo median sales price last month was $86,700; a year earlier, it was $83,000 for a 4 percent increase. The national median existing condo sales price in October was $160,300, according to NAR.

“In recent weeks, we’ve seen encouraging reports of jobs growth and improvements in Florida’s economy,” said 2011 Florida Realtors President Patricia Fitzgerald, manager/broker-associate with Illustrated Properties in Hobe Sound and Mariner Sands Country Club in Stuart. “Mortgage rates have remained at record lows and home prices appear to be stabilizing in many local markets across the state – all positive signs for the housing recovery.”

According to Freddie Mac, the interest rate for a 30-year fixed-rate mortgage averaged 3.99 percent in November, down from the 4.30 percent average during the same month a year earlier. Florida Realtors’ sales figures reflect closings, which typically occur 30 to 90 days after sales contracts are written.

Source: 2011 Florida Realtors®

Mortgage Delinquencies Predicted to Drop Sharply in 2012

Friday, December 9th, 2011

According to credit reporting agency TransUnion, if the U.S. economy does not suffer more setbacks, the rate of mortgage holders behind on their payments should decline significantly by the end of next year. Mortgage delinquency rates – the ratio of borrowers 60 or more days behind on their payments – will likely tick up to about 6 percent through the first three months of 2012, TransUnion said in its annual delinquency forecast issued Wednesday.But by the end of next year, it could drop to 5 percent, TransUnion said. That’s well off the peak of 6.89 percent seen in the fourth quarter of 2009.

Chicago-based TransUnion’s forecast takes into consideration several factors, including expectations that consumer confidence and the economy will improve next year. Also, banks are expected to get a good portion of pending foreclosures off their books next year, said Charlie Wise, TransUnion director of research and consulting. Banks are still working through a backlog of foreclosures created by issues including the robo-signing scandal, in which bank officials signed mortgage documents without verifying the information they contained. The issue surfaced last year in areas with large numbers of foreclosures, and banks had to backtrack and review foreclosures across the country to make sure their paperwork was in order. That slowed down the process, Wise said, and left mortgages listed as delinquent for longer than they otherwise might have been, temporarily boosting delinquency rates.

Economic uncertainty has also contributed. In the third quarter of 2011, mortgage delinquencies saw their first uptick in six quarters, largely fueled by concerns over the economy as lawmakers were debating the U.S. debt ceiling and Europe’s debt crisis was unfolding. Helping to cut the mortgage delinquency rate are a slowly improving job market and a stabilizing housing market. While the drop will be significant, the rate will remain well above the pre-recession average of 1.5 to 2 percent. “We have a long way to go to get back,” said Steven Chaouki, a TransUnion vice president.

The situation with credit cards is much stronger. Card delinquencies – payments late by 90 days or more – dropped to their lowest levels in 17 years during the spring, then saw a slight increase in the third quarter, but still remained near historic lows. TransUnion expects further edging up in the current quarter and the first three months of 2012, but then late payments on bank-issued cards should fall again. One reason card delinquencies are expected to remain so low is that credit is much tighter than it was before the recession. TransUnion data showed that nearly a quarter million new card accounts were opened by people with less-than-stellar credit scores during the third quarter, which contributed to the slight increase in late payments during the summer months. But banks are mainly still going after consumers with top-tier credit histories. “Lenders are willing to lend, but are still pursuing the best customers,” said Chaouki.

TransUnion predicts by the end of 2012, just 0.69 percent of cards will be considered delinquent, down from a predicted 0.74 percent in the current quarter. The rate has wobbled in the last few years, peaking at 1.36 percent in the fourth quarter of 2007, then dropping and bouncing back up to 1.32 percent in the first quarter of 2009. The figures reflect a shift in which debt payments consumers consider most important, largely because home prices fell so far. Chaouki said the conventional wisdom before the Great Recession was that homeowners would put their mortgages first because of concern about their reputation and the emotional attachment involved in owning a home. But what has become clear as housing prices have continued to fall, he said, is that bill payment is far more practical. “People were protecting their home equity,” he said. Credit cards were relatively easy to come by in years past, he said, so when money got tight, it was an easy decision to default on cards and maintain house payments. Now it’s common to owe more on a mortgage than a house is actually worth, but credit cards are harder to get. So consumers are being practical and protecting what is more valuable to them. He said he expects the equation will shift again if housing prices rebound and people go back to building home equity.

Cornerstone Title presents Hot Properties Debut Event

Wednesday, May 11th, 2011

Hot Properties Event Debuts May 16 – 50 Realtors, 50 Properties, 50 Minutes

LAKEWOOD RANCH, FLORIDA – Hot Properties, a one-of-a-kind Realtor event that has been gaining popularity across the country, is now coming to the Sarasota-Bradenton area. Brought here by CornerStone Title, the monthly event brings up to 50 Realtors together to show 50 properties in 50 minutes.

The first local event will be held 9-11 a.m., Monday, May 16, at the Polo Grill, 10670 Boardwalk Loop in Lakewood Ranch. The Master of Ceremonies for the first event will be Gail Shane of the Gail Shane & Friends Community and Real Estate Talk Show on Radio WTMY 1280 AM and a Realtor liaison for Neal Communities.

In this high-tech era, Hot Properties brings back the benefits of meeting, sharing ideas and conducting business face-to-face. Realtors market, mingle and motivate each other to help sell their listings. Each featured listing will be projected onto a big screen and that will be the agent’s cue to “pitch” the property.

“These gatherings are very high energy, similar to speed networking, but for the real estate industry,” said Tom Howard, President of CornerStone Title. “In addition to helping Realtors market their properties, the event gives them an opportunity to mingle with industry movers and shakers.” 

There is no charge to attend the event. While the event is limited to 50 listing agents, all buyer agents are invited to attend and gain inside knowledge of featured properties. Listing agents will be accepted on a first-come, first-served basis, therefore early registration is recommended. All participants should RSVP by emailing info@cornerstonetitle.biz. Listing agents should include their contact information, photo and a link to the MLS listing they wish to feature.

This event is “all business” and there will be no marketing or speeches by the sponsors.

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CornerStone Title is located at 11061 Gatewood Drive, Suite 101, Bradenton, Florida 34211. Telephone: (941) 708-0300. Website: www.CornerStoneTitle.biz. To schedule an interview, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbrannan.com.

Barbara Mei Donates 10 Percent to American Cancer Society’s R.O.C.K. Program

Wednesday, April 20th, 2011

SARASOTA, FLORIDA — Barbara Mei, Broker-Associate with Signature Sotheby’s International Realty, has pledged 10 percent of her commissions to the American Cancer Society’s Reaching Out to Cancer Kids (R.O.C.K.) program.

The R.O.C.K. program helps children with cancer and their families through scholarships, summer camps and other programs. The American Cancer Society is nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy and service. 

Mei specializes in luxury Sarasota condominiums, including Beau Ciel, a Sarasota bayfront luxury tower which offers hotel services through an arrangement with the adjacent Hyatt Regency Sarasota.

Mei can be reached at (941) 893-7417 or barbara@mybeauciel.com.

Barbara Mei

 

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For information about Barbara Mei, or to schedule an interview, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbrannan.com.

Paradise Homes Names Jayne Parrish VP of Sales & Marketing

Wednesday, April 20th, 2011

LAKEWOOD RANCH, FLORIDA – Jayne Parrish recently joined Paradise Homes of Sarasota as Vice President of Sales and Marketing. She has more than 25 years of experience in the Florida real estate industry, including construction, development, sales, marketing and leasing.

For more than 20 years, Parrish was Vice President and Broker for Waterford Companies, a real estate developer and builder in Venice, Florida.

Parrish holds a Florida Real Estate Broker’s license and Florida Community Association Management license. She was a member of the Venice Area Board of Realtors and the Home Builders Association Manatee-Sarasota (HBA). Over the years, she has won numerous sales awards from the HBA Sales & Marketing Council.

“I personally worked with Jayne for more than 10 years and saw firsthand the level of professionalism, work ethic and success she brought to her previous employer,” said President and CEO Jim Butler. “Jayne will be a huge asset to our team and I feel very honored to bring her on board.” 

Paradise Homes is the Number 1 builder on Schroeder-Manatee Ranch (SMR) developed properties in Lakewood Ranch. The company is now building in the Country Club, Country Club East and Lake Club at Lakewood Ranch, as well as Casey Key, Siesta Key, Longboat Key and downtown Sarasota. Paradise Homes can be reached at 3750 South Osprey Avenue, Sarasota, Florida 34239. Telephone: (941) 388-8144. Website: www.paradisesarasota.com.

Jane Parrish

 

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For more information about Paradise Homes, or to schedule an interview with Jayne Parrish, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbsrannan.com

Sarasota Adventure Boot Camp Begins March 28

Friday, March 25th, 2011

SARASOTA, FLORIDA – Fitness trainer Maureen Corristan announces the next Sarasota Adventure Boot Camp schedule, beginning March 28 at several locations.

The program offers cutting-edge metabolic resistance training, rapid fat loss interval training and injury prevention through core balance and flexibility training. A nutrition seminar and meal plan are included.

Corristan has more than 20 years of experience in sports medicine, physical therapy and performance training at elite facilities such as IMG Academies, OPTI and Athletes’ Performance. Her expertise in injury prevention, rehabilitation and conditioning has helped professional athletes Derek Jeter, Ryan Howard, Maria Sharapova, Tommy Haas, Chauncey Billups, Tayshaun Prince, Kevin Garnett and many others.

“My exercise philosophy is to teach proper movement patterns, correct muscle imbalances and create calorific deficit by integrating strength training, core stabilization, and interval and metabolic resistance training,” said Corristan. She is a Licensed Athletic Trainer (LAT), Certified Strength and Conditioning Specialist (CSCS) and Performance Enhancement Specialist (PES).

The regular Boot Camp includes one hour a day, three days a week, for four weeks. Participants may choose from the following schedules: Monday, Wednesday and Friday, 5:45 a.m., 7 a.m. or 9 a.m., at St. Johns United Methodist Church, 6611 Proctor Road, Sarasota; or Monday, Wednesday and Thursday, 5:30 p.m. at the Jewish Community Center, 582 McIntosh Road, Sarasota.

The Boxing Boot Camp includes one hour a day, Tuesday and Thursday, for four weeks, at Absolute Boxing Fitness, Ashton Business Center, 4463 Aston Road, Unit A, Sarasota. Participants may choose between 5:45 a.m. and 9 a.m.

The programs accommodate all levels of fitness, from beginner to advanced. Prices vary depending on the packages and are all under $20 per session. Two-week free trial periods are available. To register, call (941) 320-6507, email BmoFit@SarasotaABC.com, or register online at www.SarasotaABC.com.

TWO CASE STUDIES:
Local Realtors have a Life-Changing Experience with Exercise

Sharon Straw has a zest for life. She is a successful business woman who starts and ends every day with a smile and gives 110 percent to any problem, project or person placed in her path. Over a 10-year span, she had three knee surgeries which left her with limited function and chronic pain. This sidelined her from favorite activities such as skating, dancing, biking and working out. She was gaining weight and losing confidence in her abilities.

Sharon was having a hard time accepting her limitations when she heard about Maureen Corristan and Sarasota Adventure Boot Camp. Because of Maureen’s extensive background in sports medicine and all of the elite and professional athletes on her resume, Sharon decided to try this unique functional fitness experience.

Sharon has dropped two dress sizes, lost 20 pounds and her cholesterol has dropped 47 points. She now can climb stairs and get out of the car with ease, as well as dance, ride a bike and work out, thanks to Maureen and Sarasota Adventure Boot Camp.

Amy Worth-Paul is one of the elite Realtors in the county and has received numerous accolades in her field. One area of her life she was not successful in was her personal health. Amy was overweight had high cholesterol and was a borderline diabetic and with a fear of exercise.

After winning a free month with Sarasota Adventure Boot Camp, Amy knew this was a wakeup call. She took the challenge to jump-start her fitness. Forty-two pounds and four dress sizes later, she returned to her doctor for her annual checkup. Her doctor was amazed at her health improvements. He took her off cholesterol medicine, her sugar returned to normal levels, and he her she did not have to come back for a year. Amy says she feels great, she has more energy and has overcome her fear of exercise.

Two different women with two different health challenges, they both had the same goal of improving their health. They each found the solution through Sarasota Adventure Boot Camp.

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For more information about Sarasota Adventure Boot Camp, or to interview Maureen Corristan, please contact Sheila Longo at (941) 355-3006 or Sheila@thomasbrannan.com

“The Truth About Short Sales” Seminar Set for Dec. 7

Wednesday, December 1st, 2010

SARASOTA, FL – Attorney and CPA Jo Ann Koontz of Yesner & Boss, P.L., and Realtor David Rothermel of Keller Williams Realty will present a free seminar entitled, “The Truth About Short Sales,” Tuesday, Dec.7, starting at 7 p.m. The seminar will be held in Suite 201 of the Keller Williams office, 6710 Professional Parkway, Sarasota, FL 34240.

“The short-sale market is rife with scams and misinformation,” said Rothermel. “This seminar will help inform home sellers so they can make appropriate decisions.”

 ”The tax consequences of a short sale are complex and confusing, and depend on individual circumstances,” said Koontz.  “My focus is in helping sellers reduce or even eliminate the tax that they will owe as a result of a short sale. This process is much less intimidating when people understand what to expect.”

The seminar will touch on borrower and property qualifications for a short sale, required documentation, short sales vs. deeds in lieu, the application process, tax consequences, the effect of a short sale on credit, credit repair, and how to get started. The seminar addresses primary residences, investment properties and commercial properties.

To register, email shortsalersvp@yahoo.com or call (941) 915-5056. The seminar is open to the public.

Attorney and CPA Jo Ann Koontz of Yesner & Boss, P.L

Koontz practices in the areas of real estate, business organizations and taxation. She focuses on negotiating short-sale transactions for financially stressed homeowners who owe more on their homes than the homes are worth.

 

David Rothermel of Keller Williams Realty

Rothermel is experienced in helping sellers with the short-sale process. He has earned the Short Sales and Foreclosure Resources (SFR) designation and is a certified foreclosure graduate of the Harris Real Estate University.

 

 

Yesner & Boss offers the full range of legal practice, including personal injury, bankruptcies, litigation, business law, family law, wills, trusts and probate, residential and commercial real estate closings and foreclosure defense. The Sarasota office is located at 1819 Main St., Suite 215, Sarasota, FL 34236. Telephone: (941) 362-0050. Website: www.yesnerboss.com.

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For more information about the seminar, or to schedule an interview with the presenters, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbrannan.com

Marketing & Design Services Expands Into Custom Tags

Wednesday, November 24th, 2010

Marketing & Design Services Expands Into Custom Tags

SARASOTA, FLORIDA – Imagine seeing a home for sale in a magazine and accessing information about the home simply by scanning a bar code on the ad with your mobile phone. That technology, called a “tag,” is now being used on ads, posters, product packages, billboards and other marketing materials in a variety of industries.

Marketing & Design Services has expanded into custom tags, allowing your logo or other image to be customized into the tag “bar code” design.

When your customers scan your tag on their cell phones, they automatically access a web page of your choice promoting your products and services. Or, you can have the tag display a message on their phone, add a contact to their address book, or dial a number.

“Tag technology is changing the way customers access information,” said Debbie Zaroba of Marketing & Design Services. “Customers can access your message on the run without having to type in a web address. They can download your restaurant menu, view a virtual tour of your listed home, download coupons or get a rebate. The applications are numerous.”

The tag reader is available through Microsoft and is compatible for Internet-capable mobile devices, including many based on the Windows Mobile, BlackBerry, Java, Android, Symbian S60, iPhone and Java ME platforms. Customers simply download the Microsoft application and save it to their phones.

Marketing & Design Services is offering custom tags for $50 if you already have a logo; the logo design is extra. Zaroba can be reached at (941) 371-3434 or zaroba@comcast.net. Website: www.Florida-Marketing-Design.com.

Debbie Zaroba

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For more information about Marketing & Design Services, or to schedule an interview with Debbie Zaroba, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbrannan.com

Yesner & Boss Urges Consumers to Learn Their Rights

Thursday, November 18th, 2010

ST. PETERSBURG, Fla.– With the resumption of foreclosure actions by the two largest lenders taking part in the recent moratorium, a Tampa Bay law firm focused on foreclosure defense urges consumers in danger of losing their property to learn their rights to protect their futures.

“These are not decisions to be pursued without fully considering the ramifications,” said Shawn Yesner, a partner in the Yesner & Boss law firm, with offices in Tampa, St. Petersburg and Sarasota. Both Bank of America and GMAC announced they are resuming foreclosure actions after suspending them earlier this month to address irregularities in legal certification of foreclosure documents.

With such wild swings in the foreclosure landscape, Yesner advises property owners in foreclosure danger to seek legal advice to plan their best options. And they need to move quickly because with the resumption of foreclosure actions by BoA and GMAC, other lenders likely will follow as soon as they can.

“First consumers need to keep up with the foreclosure stance of their lenders, and regardless of the moratorium, they should continue to pay their mortgages on time if they have the means to do so,” Yesner said. “But if they can’t make the mortgage payments for other reasons, such as illness or layoffs, there are things they can do to help themselves. They can use funds available to them to pay down other bills or to find places to rent before foreclosures wreck their credit.”

Borrowers considering “strategic default” also need legal counsel. In this scenario, those who can afford to pay their mortgages choose not to because of negative equity – the real estate crash has left their homes worth less than they owe their lenders.

Strategic default borrowers need to understand banks are inclined to pursue deficiencies based on tax returns and paystub information,” Yesner said. “These are not decisions to be pursued without fully considering the ramifications.”

According the latest figures from RealtyTrac, which compiles national foreclosure rates, Florida ranked fourth in the nation in foreclosure actions in the third quarter of 2009 with nearly 157,000 foreclosure actions, up more than 23 percent from a year earlier. And realtors in many parts of the state say the situation has not improved in recent months.

Shawn Yesner,  Yesner & Boss

Yesner & Boss, Tampa Florida

Yesner & Boss also

offers the full range of legal practice, including personal injury law, property insurance disputes, civil litigation, bankruptcies, business law, family law, wills, trusts and probate, residential and commercial real estate closings, foreclosure defense and short sales.

 
 


 

 

2345 Bee Ridge Rd, Suite 3, Sarasota FL 34239  |  Tel: 941.227.7331  |  Email: sales@floridahomesmag.com